WHY USE PODCAST PDS FOR YOUR PODCAST?
It all begins with an idea.
Maybe you want your podcast to help launch your business. Maybe you want to turn a hobby into a passionate podcast that speaks to a niche audience. Or maybe you have an opinion to share with the world. Whatever it is, we want to help you cultivate, create and entertain!
PODCAST GROWTH
There are currently 850,000 active podcasts and over 30 million podcast episodes. More than half of all US consumers above the age of 12 listen to podcasts.
Oberlo.com
PODCAST REVENUE
Podcasting advertising revenue in 2016 totaled $169 million in the U.S.
In 2018, it grew to over $400 million.
By 2020, podcast advertising revenue is predicted to reach $659 million, and $1.6 billion by 2022.
buzzsprout.com
PODCAST PROMOTION
The podcast explosion opens up opportunities for small businesses to more easily obtain earned media. Different from owned or paid, earned media (sometimes referred to as simply publicity) is when a third party writes or speaks about you or your business with no direct cost.
Forbes.com
PODCAST BRANDING
12 Benefits of Podcasting for Business
Personal connection
Convenience and easy to understand
Cheap and fast
No need to watch a screen
No content saturation
Easily upload audio files
Internal company development
A new way to make money
Referral traffic/increased traffic
Building authority
Client connection
Collecting new ideas
pepperlandmarketing.com